You love the house sooo much. The problem is, lots of other people probably do, too. How can you stand out in a competitive environment? Try writing an offer letter that knocks the seller’s socks off.
So how do you use writing to woo a seller to your side? Check out these snippets from winning offer letters, then learn how you can follow in the footsteps of these real-life buyers.
A winning game plan
The words that wooed: After seeing a number of properties that have not “spoken” to us in a significant way, we were delighted to discover your home, with its mixture of charm and warmth. We envision family gatherings within its open living area and drinking coffee while watching our children play in the pool. As basketball is in the family blood (Steve is a former employee of the National Basketball Association), I’m sure there will be plenty of pick-up games for everyone.
Why it worked: “My clients were up against a better offer from a builder, but the seller couldn’t bear the idea of their house being torn down,” explains Anne West, a Realtor with Coldwell Banker Residential Brokerage in Winnetka, IL. “They wanted to sell their home to someone who would raise their family there and who would love it as much as they had, and my clients were able to articulate that they were just that family.”
How to do it yourself: Find out some backstory about the owners or other bidders if you can. The tidbit about the builder, for example, was crucial knowledge. But for any property, most sellers who have taken good care of their homes want to make sure they will be loved by the next owner, too, so let your enthusiasm shine to gain the edge over pricier offers.
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Must love dogs
The words that wooed: My husband and I have been searching for our first home, and we believe your house will be the perfect place to raise our growing family. Our son is due in September, and I know he will be so happy playing in the fabulous backyard with our two dogs.
Why it worked: “The seller appreciated her praising specific things that were obviously installed by the homeowners,” says Mindy Jensen, a Realtor in Longmont, CO. “But the tipping point was when she included a picture of her dog with the letter. The seller specifically allowed her to match the highest offer, based solely on her dog.”
How to do it yourself: Make yourself relatable. Take a cue from the lovingly tended roses or, in this case, a dog, and try to glean what the seller values. It could be kids, a dog, or even a love of gardening. If you share those same interests, offer them up. You never know what phrases may spur the seller to choose your offer over another.
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This way to Easy Street
The words that wooed: We are not looking for a bargain, just a fair price for something nice. This would be a cash sale, and we could close quickly or at a convenient time for you.
Why it worked: “This was a no-brainer for the seller, because you can tell these folks are clued in, and money talks,” says Bruce Ailion, a real estate agent with Re/Max Atlanta. “This letter makes it clear that this is going to be an easy transaction: cash sale, market price, close quickly or on your timetable.”
How to do it yourself: Get your ducks in a row before you make an offer. Even if you’re not doing an all-cash offer, have a pre-approval in hand. Especially in a seller’s market, make it clear that you are going to be easy to work with and that the seller can call the shots.
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Sentiment sells
The words that wooed: We grew up in the city and our parents live very close by; one of them is living very close to your home. It’s important to find a home close to our family, so that when we start our family, our children will be close to their grandparents.”
Why it worked: “If the seller has raised their own family there, they have an emotional connection to the house,” says David Feldberg, broker/owner of Coastal Real Estate Group in Newport Beach, CA. “Talking about several generations plucks those heart strings.”
How to do it yourself: Include details about your family and connection to the area. And always include a photo. When the seller is considering multiple offers, the photo makes your offer stand out from the pack.
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Flattery can get you everywhere
The words that wooed: From the moment I walked in, I knew this place felt like home. (Well if I am being honest, I fell in love with the wallpaper in the bathroom first!! ha-ha.) I also really appreciate the attention to detail in the upgrades you made: the stain on the floors, the wall colors and the charming lights, and I absolutely love your furniture selection.
Why it worked: “My client clearly admired the seller’s decor decisions,” says John Michael Grafft with Berkshire Hathaway Koenig Rubloff in Chicago. “It turned out she was an interior designer. Everyone appreciates a sincere compliment.”
How to do it yourself: Find details that you love about the home and mention them so it’s clear you’re not sending a generic letter to every potential property seller. The seller chose those design elements, so find something you love that you can mention sincerely. Even if you are planning to change everything about a place you consider a fixer-upper, compliment the fact that the seller took great care of the home.
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Short and sweet
The words that wooed: Semper fi.
Why it worked: “The rest of the letter was great, but in all honesty, that phrase at the end of his letter sealed the deal. He and the seller were both Marines,” says Mindy Jensen, a Realtor in Longmont, CO.
How to do it yourself: Common interests can make all the difference, but don’t lie. That goes for military service, of course, but also other details. Don’t tell the seller that you want to raise your children there, if you don’t have any. Instead, if you hope to eventually have a family, you can say, “I hope to someday be able to raise my children in this beautiful home.”
Have an experienced Realtor who knows the market we are in to assist you! Call 214-682-5009 today to get started or see more tips www.TeamDuffy.com/buyers
Dallas real estate market is going wild as homes are snapped up in days
By
THOMASRANDALL
Thomas Randall is part of Dave Perry-Miller's Highland Park team of Realtors. A member of Luxury Portfolio International, he can market your property, or help purchase a home anywhere in world. Luxury Portfolio International has more $1,000,000+ listings than any of our competitors, including Sotheby's and Christie's. Thomas Randall is a native to Dallas and knows the neighborhoods better than most. He can pinpoint the value of a home based on the particular street. His areas of expertise include investing, relocating, and finding the perfect dream home. Thomas is a serial entrepreneur who has started multiple companies in different industries, but has since landed in real estate. A real estate investor himself, he draws knowledge from past experiences. His goal is to make sure you feel like you got the best deal possible and were valued as a client. Email Thomas Randall.
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Dallas real estate continues to push the limits on home sales. As the country's home prices continue to rise, Dallas follows right along. In a recent seven-day span, 2,506 listings came onto the market in the Metroplex and 2,305 listings were sold. This may sound normal, but it is not. It is incredibly uncommon that there are almost as many homes being sold as there are being listed. It is a sign that there is an overwhelming demand and little supply.
In Dallas we are seeing any home up to about the $2 million range being sold immediately. Homes that are priced well are snatched up before an open house can be held. The last three homes where I have represented the seller sold in less than seven days and went under contract well above asking price. In central Dallas, where newly built communities are rare and land is scarce, a property that is on the market over 30 days is seen as stale.
The buzz among Realtors is that a shift is coming in 2016. It is only recently that we are starting to hear about more relaxed mortgage rules. The prices that are being slapped onto some homes are unsubstantiated. Recently a 2-bedroom, 1,400-square-foot home in the M-Streets — an ever-popular neighborhood because of its central location, excellent elementary schools and limited area — was listed at $525,000. Less than one year ago you could have gotten a comparable home with well over 1,400 square feet and an extra bedroom in the same condition for under $500,000. This same home would have been listed in the $200,000 range during the Great Recession less than a decade ago.
Much like the recent $100 million dollar home sale in Dallas, these sellers are noticing their once $3 million to $5 million dollar house, is now worth $7 million to $10 million. The summer approaches and while many people are forced into this rabid market because of a new job or an approaching school year, the market continues to push prices higher and higher. The presidential election is the only thing holding sellers and buyers on the sideline. Without a doubt, it is a seller's market and the buyers must beat out one another to gain some type of solid footing in this city.
Texas has 1,200 people moving here every day. Half of those people are coming to the Dallas-Fort Worth Metroplex. Dallas development has always progressed north. The suburbs, new-home developments, and population has been going north for over 20 years.
But there has been an immense change in the last 5 years. With no more room to expand north (unless you wanted to go into Oklahoma), Dallas expands internally. Downtown, Uptown, State Thomas, Harwood, Oak Lawn, M Streets, Bishop Arts, Oak Cliff, Lakewood and anywhere within a 2-5 mile radius of Downtown starts to build upwards. Thousands of high rises and apartments are on the drawing board.
There are 25,000 single-family homes being built in Dallas county and there are 35,000 apartments being built. Apartment builders are buying up every piece of available land and no one can compete. The interesting part is that these apartments and condominiums are owned by trusts and investors who have no intent to convert or sell off. They are seeing that Dallas is quickly becoming a mecca for business and the population is relativity low for the amount of job creation and equity being built.
Have an experienced Realtor who knows the market we are in to assist you! Call 214-682-5009 today to get started or see more tips www.TeamDuffy.com/buyers
